What is the recommended first step when handling a customer complaint?

Acknowledge the customer's issue is the recommended first step when handling a customer complaint because it demonstrates that you are listening and taking their concerns seriously. This initial acknowledgment can help to de-escalate a tense situation, as it shows empathy and validates the customer's feelings.

By recognizing the issue, you create an environment where the customer feels heard, which is essential for effective communication. This step sets the foundation for further interaction, where you can then gather more details, discuss possible solutions, or determine if a referral to another department is necessary. It prioritizes the customer's experience and can greatly improve their overall satisfaction with the service they receive.