What level is a customer at if they ask, "How do I start this application?"

The customer is at the level of Conscious Incompetence when they ask, "How do I start this application?" This indicates that they are aware of their lack of knowledge regarding the application process. Conscious Incompetence refers to an understanding that there is something they do not know, which in this case, is how to begin using the application.

In this scenario, the customer recognizes that they need assistance and that they do not possess the necessary skills or information to proceed on their own. This self-awareness is a key element of Conscious Incompetence, as it shows the customer is actively seeking to learn and improve their understandings, such as by asking questions.

The other options relate to different levels of competence that do not fit the customer's situation. For example, Unconscious Competence refers to a state where a person is skilled at a task but may not be consciously aware of their proficiency. Conscious Competence indicates an individual is aware of how to perform a task but may still require focus and effort to do it effectively; however, this tends to suggest they possess some knowledge about the process. Unconscious Incompetence describes a state where a person is not only unaware of their lack of skill but also unaware of what they need to learn,